At Visual Marking Systems (VMS), we pride ourselves on our innovative and customer-centric approach to the printing industry. Our CEO, Dolf Kahle, recently had the opportunity to share some of our strategies and successes in a video interview with Dan Marx, the senior content editor for NAPCO Media. The interview, titled "Dolf Kahle of VMS on the Company's Expansive Approach to OEM Graphics," provides a deep dive into how VMS has managed to maintain its niche in the OEM graphics market while continually expanding its offerings to meet evolving customer needs.

Maintaining Our Niche in OEM Graphics

Dolf Kahle emphasized the importance of staying true to our core competency in producing OEM graphics. VMS has built a solid reputation over the years for delivering high-quality, durable graphics tailored to the specific requirements of original equipment manufacturers (OEMs). Our ability to understand and meet the stringent standards of this industry has been a cornerstone of our success.

Expanding Our Offerings and Services

While maintaining our niche, VMS has also recognized the importance of diversification. As the market evolves, so do the needs of our customers. To stay ahead, VMS has expanded its range of products and services beyond OEM graphics.

A significant area of this expansion has been vehicle graphics. Our capabilities now include producing custom vehicle wraps and fleet graphics. This diversification has allowed us to enter and serve a new market, offering comprehensive solutions that ensure branding stands out on the road.

In addition to vehicle graphics, our wide-format printing services encompass a variety of applications. We produce graphic displays perfect for advertising, enhancing spaces, and conveying important information through signs and banners, wall graphics, floor graphics, and window graphics. We've also expanded our capabilities to offer branded apparel and promotional products. These offerings enable us to provide tailored branding solutions that enhance visibility and engagement across diverse environments. At VMS, we like to say we provide the branding needs for your products, vehicles, people, and buildings.

Strategic Growth and Niche Focus

As VMS continues to grow and evolve, our focus remains on delivering exceptional value to our customers. Dolf Kahle shared his advice for other screen-printing business owners, emphasizing the importance of staying true to what you are good at and maintaining your niche. He highlighted the necessity of expanding with an organized plan rather than spreading yourself too thin.

Dolf advises, "Pick your niche. Don’t try to be the solve-all for everything for your customers. If you can be a turnkey, which we have worked our way into, definitely. But the key, once you know your niche, is strategic planning." By staying agile and responsive to market changes while maintaining a commitment to quality and innovation, screen-printing businesses can successfully grow and meet the diverse needs of their customers.

To watch the full interview, click here.