In today's competitive market, brand consistency is everything. One of the most critical factors in maintaining a strong brand identity is ensuring that colors remain uniform across all applications - whether on product labels, vehicle wraps, or equipment overlays. At Visual Marking Systems (VMS), we specialize in precision color matching using advanced technology to deliver consistent, high-quality custom-printed graphics solutions.

What is Delta E (ΔE) and Why Does It Matter?

If you've ever noticed that a logo color looks different on various materials, you've encountered color inconsistency. This is where Delta E (ΔE) comes into play—a universal metric for measuring color differences. Delta E quantifies how much a color deviates from a standard reference, considering factors like hue, saturation, and lightness.

• ΔE = 0: A perfect color match.
• ΔE between 1-2: Virtually imperceptible to the human eye.
• ΔE above 2: Noticeable color differences, which can be problematic for brand consistency.

At VMS, we aim for a Delta E of less than 2 to ensure color accuracy in even the most demanding applications.

How We Achieve Precise Color Matching

We use cutting-edge spectrophotometers to measure and control color accuracy. These devices analyze color samples and generate precise Lab* values, allowing us to adjust inks and printing techniques to meet exact color standards.

By maintaining a reference sample in a controlled environment, we ensure that reorders and future print runs maintain the same color integrity—eliminating inconsistencies that could impact your brand image.

Maintaining Color Consistency Across Different Materials

Color behaves differently depending on the material it’s printed on. For example:

• Vinyl decals may render a slightly different shade compared to polycarbonate overlays due to differences in ink absorption.
• Screen-printed graphics on polyester can appear different than digitally printed graphics on metal surfaces.
• Backlit displays may require color adjustments to ensure accurate illumination.

Our expertise ensures that regardless of the material, we adjust colors to maintain brand consistency. We meticulously test, refine, and verify color output to match your brand’s exact specifications.

Why Color Consistency Matters for Your Brand

A brand’s color is more than just a design choice—it’s a recognizable asset that builds trust and reinforces identity. Whether it’s the red in Coca-Cola’s branding or the blue in Ford’s logo, consistency is key. Any deviation can dilute brand recognition and customer trust.

With VMS, you can count on:

• Reliable color reproduction across multiple print methods
• Consistent color output for repeat orders
• High standards for brand integrity and visual impact

VMS: Your Partner in Precision Color Matching

Color accuracy isn’t just about technology—it’s about expertise. Our color specialists understand the science behind color perception, printing variables, and material interactions.

Whether you’re launching a new product, refreshing your brand, or ensuring compliance with corporate color standards, VMS is here to help. Our commitment to precision ensures your products stand out with vibrant, consistent colors—every time.

Need expert guidance on color consistency? Contact VMS today and let’s make your brand’s colors impossible to ignore.