How VMS Reinvented Success in Print Manufacturing

The printing industry is evolving rapidly, driven by technological advancements and shifting market demands. To stay ahead, companies must embrace change, explore new opportunities, and rethink traditional business models.

In a feature article for Screen Printing Magazine (Dec/Jan issue), industry expert Steve Duccilli interviewed three innovative print companies, including Visual Marking Systems (VMS), to explore their "Path to Evolution." This evolution, as Duccilli describes it, requires:

• Curiosity to think differently.
• Courage to take risks.
• Strength to act decisively.
• Determination to remain relevant to clients.

VMS: Taking the Road Less Traveled

As highlighted in the article, VMS CEO Dolf Kahle shares how the company took a non-traditional path to success. Instead of sticking to conventional printing services, VMS expanded into high-performance OEM product identification, fleet graphics, and industrial labeling solutions—industries that demand durability, precision, and compliance expertise.

But VMS didn’t stop there. Recognizing an opportunity to serve customers beyond industrial applications, the company expanded into the decorated apparel market, bringing the same commitment to quality and consistency to branded clothing and promotional products. This strategic move allowed VMS to provide comprehensive brand identity solutions—from vehicle wraps to workwear—ensuring that companies present a unified and professional image.

By adapting to market changes and leveraging cutting-edge printing technologies, VMS positioned itself as a leader in specialty graphics and decorated apparel, ensuring long-term growth and sustainability in an evolving marketplace.

For a deeper dive into how industry leaders like VMS are reshaping the future of printing, check out the full article in Screen Printing Magazine. Read it here.