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Driving Innovation, Elevating Brand

How VMS Reimagined Wayfinding and Brand Visibility with Innovative Design and Creative Material Solutions for Driverge Vehicle Innovations

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The Challenge

Driverge Vehicle Innovations, a leading upfitter of commercial vans serving diversified industries, was looking to transform its new headquarters into an inviting space that not only reflected its innovative brand, but also addressed practical wayfinding challenges in its expansive 150,000-square-foot manufacturing facility. Initial considerations of conventional banners were replaced with a desire for more creative solutions, leading Driverge to reach out to VMS.

The Solution

VMS approached the challenge with a comprehensive branding strategy that seamlessly merged aesthetics with functionality. By leveraging a combination of materials and design elements, we were able to propose a variety of solutions such as wall graphics, EPVC for standout letters, ACM for durability, and banners with custom-built wooden frames. This resulted in cost-effective solutions that facilitated easy updates of displayed images.

Utilizing our state-of-the-art technology including advanced roll-to-roll and flatbed latex presses, we not only fulfilled Driverge's request to showcase their core values through large-format imagery but also allowed for flexible content rotations to keep the displays fresh and engaging.

The Result

By prioritizing thoughtful material selection, innovative design, and client-centered collaboration, VMS not only met but exceeded Driverge's expectations, ensuring the creation of vivid, high-quality visuals that effectively captured their brand.

This collaboration exemplifies the power of creative branding solutions in transforming spaces and enhancing brand visibility. Through our expertise, dedication, and collaborative approach, VMS successfully navigated the challenges posed by the project, leaving a lasting impression that resonates with both Driverge employees and visitors to their headquarters.

Click here to print the full case study. 

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