At Visual Marking Systems (VMS), we know you want your business to be a recognizable leader in your industry. In order to do this, you need a reliable partner who can be the single source for all of your industrial equipment, product identification and original equipment manufacturer (OEM) graphics needs.
The problem is, your current OEM graphics don’t meet your standards, or they don’t stand up to harsh environments where your products are used, which makes you feel frustrated and can cause a negative perception of your brand. The quality of your OEM graphics should reflect the quality of your brand, products and company, and we understand how important these graphics are to your reputation and status as an industry leader.
In order to help you find the right OEM graphics provider, we’ve put together a list of considerations you should make during the vetting process.
Strategic SupportThe OEM graphics provider you choose should be a strategic partner that works with you to provide the right solution the first time, and every time. This provider should be more than a vendor. You need a partner that takes a proactive approach, providing prompt and innovative services for your particular needs, such as:
Efficient ServicesNot all OEM graphics providers offer the same solutions. Look for a company that can help you meet your needs with a wide range of services, from printing to customized graphic design to graphics installation. It’s a good idea to connect with a company that has a wide range of capabilities that can be tailored to your unique needs and keeps
these three things in mind:
Quality AssuranceQuality should never be compromised when printing OEM labels, decals, overlays and nameplates. Poor-quality OEM graphics can damage your brand and your customers’ perception of your company. Look for an OEM graphics partner that has the design and technical know-how to ensure flawless results.
Quality partners also use the latest technology and are ISO-certified. ISO certification should instill confidence, as it shows the provider has the processes and procedures in place to deliver consistent quality in manufacturing.
Companies that have solid quality management systems create high-quality products and have great reputations. Quality suppliers of OEM graphics can show examples of previous work and share testimonials from satisfied customers—don’t be afraid to ask for them.
Customer ServiceMake sure you choose an OEM graphics provider that puts a strong emphasis on customer service. Receiving updates on lead time/product information, as well as getting assistance with graphic design, material selection, printing process recommendations, product design and quality assurance programs are all things you should look for when choosing a partner.
If a company you’re considering doesn’t make you feel like your project is truly important to them—and/or they don’t have a reputation for being an OEM graphics manufacturer clients can depend on—move on.
Product TestingIndustrial OEM customers may often require extensive product testing to ensure high quality levels and complete compliance with industry standards. When you’re vetting an OEM graphics company, find one that offers a range of quality and environmental testing capabilities, such as:
